The Global Impact of American Football: Expanding Opportunities and Embracing Diversity

The NFL has launched its latest campaign, “Born To Play,” during Super Bowl LVIII, highlighting the inclusive and diverse nature of American football. The two-minute commercial aims to celebrate the sport’s growth worldwide and promote increased opportunities for aspiring athletes.

The commercial tells the story of a young football enthusiast in Ghana, who daydreams about playing the game as he makes his way to school. Along the journey, he envisions himself alongside NFL stars such as Saquon Barkley, Justin Jefferson, Cameron Jordan, and Jeremiah Owusu-Koramoah. The young fan eventually arrives at an NFL camp, where he witnesses others training to reach the highest levels of the game.

According to NFL Chief Marketing Officer Tim Ellis, the campaign aims to acknowledge and celebrate the global expansion of American football. The focus is on both flag and tackle football and emphasizes that anyone, regardless of their background, can turn their football dreams into reality.

The commercial draws inspiration from a speech given by former NFL player-pioneer Osi Umenyiora during a football camp. Umenyiora, a British-Nigerian and two-time Super Bowl champion, shares the NFL’s mission of providing youth worldwide with the life-changing opportunity to play football at a professional level.

The commercial was created by 72andSunny and directed by Andrew Dosunmu, a renowned photographer-turned-director from Lagos, Nigeria. It was filmed entirely in Ghana, with over 90 local crew members and 400 Ghanaian actors.

The NFL has made expanding the game of football globally and increasing international participation in the league a priority. In the 2024 NFL International Games, five regular-season matches, including the first-ever game in São Paulo, Brazil, will be played. The league also supports the inclusion of flag football in the 2028 Olympic Games in Los Angeles through its partnership with the International Federation of American Football (IFAF).

Furthermore, the NFL has developed various programs to promote football worldwide. Alongside flag football, initiatives such as the International Player Pathway (IPP) Program, NFL Academy, and NFL Flag offer opportunities for athletes of all ages and stages to engage with American football. Established in 2017, the IPP Program provides elite international athletes a chance to compete for a spot on an NFL roster.

The NFL’s commitment to fostering diversity, offering global opportunities, and impacting young lives through football is evident in this powerful campaign. It sends a strong message to aspiring athletes worldwide that their dreams can become a reality, regardless of where they were born.

FAQ

1. What is the NFL’s latest campaign called?
The NFL’s latest campaign is called “Born To Play.”

2. What is the purpose of the campaign?
The campaign aims to highlight the inclusive and diverse nature of American football, celebrate the sport’s growth worldwide, and promote increased opportunities for aspiring athletes.

3. What is the main focus of the campaign?
The campaign focuses on acknowledging and celebrating the global expansion of American football, both flag and tackle football, and emphasizes that anyone, regardless of their background, can turn their football dreams into reality.

4. What is the storyline of the commercial?
The commercial tells the story of a young football enthusiast in Ghana who daydreams about playing the game as he makes his way to school. He envisions himself alongside NFL stars and eventually arrives at an NFL camp, where he witnesses others training to reach the highest levels of the game.

5. Who directed the commercial?
The commercial was directed by Andrew Dosunmu, a renowned photographer-turned-director from Lagos, Nigeria.

6. Where was the commercial filmed?
The commercial was filmed entirely in Ghana.

7. How many local crew members and actors were involved in the filming?
Over 90 local crew members and 400 Ghanaian actors were involved in the filming of the commercial.

8. What is the NFL’s priority in terms of expanding the game globally?
The NFL has made expanding the game of football globally and increasing international participation in the league a priority.

9. What are some initiatives and programs developed by the NFL to promote football worldwide?
The NFL has developed initiatives such as the International Player Pathway (IPP) Program, NFL Academy, and NFL Flag, alongside flag football, to promote football worldwide and offer opportunities for athletes of all ages and stages to engage with American football.

10. How does the NFL support the inclusion of flag football in the Olympic Games?
The NFL supports the inclusion of flag football in the 2028 Olympic Games in Los Angeles through its partnership with the International Federation of American Football (IFAF).

Definitions:
– Flag football: A version of American football where instead of tackling opponents, players remove a flag or flag belt from the ball carrier to stop the play.
– NFL: National Football League, the professional American football league in the United States.

Related links:
NFL official website
NFL Play Football (official youth football website)