Building a Successful Career in the Event Industry

When it comes to advancing your career in the event industry, there are a few key areas that ambitious professionals should focus on. By understanding the demands of the industry and developing the right skillsets, you can position yourself for success and open up new opportunities.

One area that is gaining increasing importance is the creation of confexes – events that combine conferences, exhibitions, and content delivery. This trend requires a diverse range of skills, including research, marketing knowledge, and operational expertise. Moving from organizing exhibitions or conferences to confexes often involves a change in venue type, posing challenges in maintaining the event’s ethos while achieving growth.

Another crucial aspect that many hiring managers look for is commerciality. They seek candidates who not only have sales experience but also possess skills in revenue stream diversification, cash flow management, and investment models. Yet, often, these valuable skills are not clearly highlighted on CVs.

Event marketing has also evolved into a complex field that goes beyond communications and brand management. Employers are now interested in candidates who can demonstrate expertise in areas such as subscription models, data analysis, technological solutions, and enhancing the visitor experience.

Confidentiality is another crucial consideration in the hiring process. Many organizers and venues prefer to recruit confidentially, and this requires trust and discretion from both parties involved. It is important for candidates to understand the need for confidentiality and communicate their requirements accordingly.

Whether you are aiming for growth in your current role or seeking a new opportunity in the event industry, trust in putting yourself out there and see what happens. By focusing on developing the relevant skills and demonstrating your expertise, you can enhance your chances of success and take your career to new heights.

FAQ Section:

1. What are confexes?
Confexes are events that combine conferences, exhibitions, and content delivery. They require a diverse range of skills including research, marketing knowledge, and operational expertise.

2. What skills should professionals in the event industry focus on?
Professionals in the event industry should focus on skills such as research, marketing knowledge, operational expertise, sales experience, revenue stream diversification, cash flow management, investment models, subscription models, data analysis, technological solutions, and enhancing visitor experience.

3. Why is commerciality important in the event industry?
Commerciality is important in the event industry because it involves skills in revenue stream diversification, cash flow management, and investment models. These skills are sought after by hiring managers.

4. How has event marketing evolved?
Event marketing has evolved beyond communications and brand management. Employers now look for expertise in areas such as subscription models, data analysis, technological solutions, and enhancing the visitor experience.

5. Why is confidentiality important in the hiring process?
Confidentiality is important in the hiring process because many organizers and venues prefer to recruit confidentially. This requires trust and discretion from both parties involved.

Related links:
Event Manager Blog
Eventbrite
Event Industry News